NIVEA FOR MEN have it going! They are truly one of the leading male brands at this point. Many people feel that the ACTIVE 3 product is disgusting and doesn't serve any purpose, but personally i find that it is one of the most original product yet, that actually DOES meet the needs of the target audience.
Men want products that don't confuse them! I know so many guys that use the line, 'Shower, Shampoo, Shave and Brush', and NIVEA played on this need of the target audience. This product is perfect, it's a 3-in-1 product that works as shampoo, shaving cream and shower gel.. What more could a guy ask for? (Apart for the toothpaste factor) It gives men what they want and makes life just a little easier for them.
NIVEA FOR MEN is doing it right :) *10 points*
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