One of the best campaigns that I have seen over the past week, has to be the SOLO IGNITE campaign. These adverts are insane! They speak directly to the market in a very quirky, fun yet current way. It caught my attention the first time I saw them and I crave to watch their new ads :)
For those that haven't seen them yet.. SOLO IGNITE has come up with a concept where a girl and a guy are chatting over the internet (in a series of adverts), and the guy always brings up the fact that he has SOLO IGNITE. The girl asks him about it, and he tells her about it's smell and how it is so capivating, *flirt flirt*. Moral of the story, he gets the girl :)
*High five* SOLO, a job well done!!
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